You can have a great product or service, and you can even have the operations in place to deliver that product to your customer. But if you don’t market your product or service, the business is going to fail. We talk with marketing experts about everything from how to successfully launch a new product or service, how to develop brand identity and a loyal following for your product or service, word-of-mouth and other “free” advertising, online marketing (including SEO and PPC strategies), how to get new customers, and how to keep existing customers coming back for more.
What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert. Use your company’s blog posts to opine [...]